Our Story

House of Kreole (H.O.K.) is a streetwear label built on bold expression, individuality, and identity.

Founded in 2020 by Chloe Brasse, H.O.K. brings a fresh voice to the fashion world—blending street culture, art, and storytelling into everyday pieces that reflect the energy of modern life.

More than a brand, H.O.K. is a creative platform—a space where personal heritage, lived experience, and contemporary culture collide. With every drop, we channel influences from music, street art, and global youth movements to craft clothing that resonates beyond trends.

As an Australian with Mauritian roots, Chloe’s background plays an ongoing role in shaping the H.O.K. aesthetic—serving as a well of inspiration rather than a limitation. Her roots bring depth and authenticity to the label’s narrative, infusing each piece with a sense of place and personal story.

At its core, H.O.K. is about representing identity—loudly, unapologetically, and on your own terms.

We believe streetwear is more than fashion—it’s language, movement, and memory. Our pieces are designed for those who move with intention, who lead with originality, and who see style as a form of self-definition.

This is House of Kreole. Quietly powerful. Distinctly personal. Unapologetically refined.